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Your Customer Is The Star: An eBook From Forbes


Find out how to make millennials, Boomers and everyone in between fall in love your business.

What the Research Is Showing

Traditional advertising doesn’t work anymore. People haven’t stopped buying things, but how and why they buy those things have changed.

Millennials communicate with each other far more than any advertising campaign can. When trying to figure out whether something is worth buying, millennials will go to their friends and social networks to see what people think. They use this collective filter to sort out research and other word-of-mouth style information when making decisions. So in what way can we use these habits to create more successful ads?

The research also found that, as tech advanced as millennials are, there are some things that just don’t change – gender differences. “Fewer inputs were necessary for male decision buying than for female decision buying. There’s also a difference in terms of categories, so that the female millennials are more likely to focus on health and beauty aids, and the male millennials are far more likely to focus on electronics and technology.”

What Brands Need to Start Doing

Changing your marketing strategy may not be easy, but it is necessary in order to better target millennials.  It is crucial to build a community around your brand. To explain how businesses have done this, we can look to Facebook as an example. Touted as the best media platform for business and brand promotion, Facebook is designed to promote user participation and can be easily used to support and grow your brand.

But millennials don’t want to be talked at. They are used to having control over the information at their fingertips in their day to day lives, and their interactions with brands online is no different. They want to control their messaging. They also are easily incentivized. They expect to be rewarded for their loyalty, for their follows or likes. They want coupons. They want to be among the first to receive updates. They want to be included in a brand’s communications efforts.

Millennials are also extremely savvy. They know what’s good and they know what’s bad, and they want the good. If you give them the good? They will share the life out of it. And their community members will follow suit. Content really is king to the younger generation, and the more creative the better. They are app’aholics, downloading apps for quite literally everything. Brands who haven’t tapped that market are missing out on huge opportunities to get millennial eyeballs on their products and services.

And while it might seem that we’re a fickle bunch, jumping on every “bright shiny object” as fast as they can make them, one thing millennials aren’t fickle about are their smartphones. This generation is on top of what’s next, and anticipate upgrades and changes to technology – often comparing the latest innovations with colleagues, family, and friends. Who gets what and when is a bit of a badge of honor with Millennials, and the clamor for the newest tech is very real.

Millennials want more. They want it now. They want it newer. And they want it faster than ever before. They consume and share content like crazy – but it has to be good – innovative, and cutting edge. They want easy and transportable. They want connectivity and share-ability.

They want all of the above, but they don’t want it from a brand, necessarily – they want it from trusted sources – and who’s more trusted than their own social communities, and there social communities. And so on, and so on.

Traditional marketing will no longer cut it. In an age where information is shared instantaneously, the millennial generation is incredibly adept at filtering out everything except what they want.

If, as an advertiser, you’re not cognizant of these generational wants and needs, and continue to build your marketing strategies around outdated ideas, you will find your ads – and your brands – very, very lonely.

Image: Creative Commons 

I am a principal analyst of Futurum Research and CEO of Broadsuite Media Group. I spend my time researching, analyzing and providing the world’s best and brightest companies with insights as to how digital transformation, disruption, innovation and the experience economy are…

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Can’t access some friends’ games due to "<name> has newer content than you.."

by avalis4nu

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Can’t access some friends’ games due to “<name> has newer content than you..”

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avalis4nu

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avalis4nu


August 2014

I am currently having an update issue with TSTO.  I can access about half of my friends’ Springfields but not others.  When I attempt to access those other friends, I get the message “<friends name> has newer content than you. It’s update time!”.  So I click on OK, I get logged out of the game, my Iphone 5 goes through it’s gyrations to log me back on, and nothing has been updated.  I try to access that same friend, and continue to get the same update message.   Why am I not getting whatever the updated content is that I need to have? 

Solved!

Go to Solution.


1 person had this problem.

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Re: Can’t access some friends’ games due to “<name> has newer content than you..”

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avalis4nu

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avalis4nu


August 2014

I finally figured it out.  The EA people are too stupid to tell you this in the game. 

You have to close out the game and go to your APP Store.  Look for the TSTO game and click on UPDATE.  This gives you the new Barbarian Scenerio. 

Once your update is completed, reopen the game and you can then access your friends’ Springfields.

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Hero

minicha-em

Hero

minicha-em


August 2014

You need to go to the App store and download the new update.

~~^~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~^~~
*** Is the issue resolved? Please click “Accept as solution” so others can benefit.***
*** Although xp is not required, it is very nice. Give a Kudos by clicking on the XP button if you feel a comment/post/response deserves it. ***
***I do not answer game questions in PMs. ***
+++ This Forum is provided by EA but it is designed as Player helping/advising other Players – meaning we are not employed by EA +++
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avalis4nu

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avalis4nu


August 2014

I finally figured it out.  The EA people are too stupid to tell you this in the game. 

You have to close out the game and go to your APP Store.  Look for the TSTO game and click on UPDATE.  This gives you the new Barbarian Scenerio. 

Once your update is completed, reopen the game and you can then access your friends’ Springfields.


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ShowderrLover

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ShowderrLover


January 2015

…and so it continues to this day.  Just had the same problem.


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ShowderrLover

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ShowderrLover


January 2015

Now I just lost all my elf bells and I was about 100 away from the tropical island reward.  thanks EA!  Stupid developers


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BurningFellatio

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BurningFellatio


January 2015

Stupid developers? They announce the time limit well in advance to get the rewards, not to mention they even extended the time limit by a day so if you missed out on a prize it’s your own fault! Don’t blame the developers because you were an underachiever buddy!


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